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olam haba

brand identity. space design. art direction

Pgmr

Michael Sasson. Sharon Rahav. Amit Sisso

Category

Course

Guided by

2026

THE BRAND

The National Afterlife Authority is a bureaucratic apparatus

tasked with assessing the fate of Israeli citizens based on their deeds and actions during their lifetime.

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Pink Poppy Flowers
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the story

What if we discovered that every word we speak, and every thought that crosses our mind, is recorded and documented?

Would we behave differently?

Would we pause before every word or action?

 

And what if I told you this is about to happen

in just a few months?

The afterlife is a future promise of eternal life -

a new reality based on the one we know 

 

The National Afterlife Authority requires every citizen to undergo a bureaucratic process that evaluates their level of eligibility.

 

The process consists of three stages:

a personal assessment through forms based on ethical principles of human relationships,

a stage of closure with this world,

and the final approval, including a score and a food allowance budget.

 

Each citizen is ultimately assigned to a local tent complex

for collection and continuation of the process.

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