olam haba
brand identity. space design. art direction
Pgmr
Michael Sasson. Sharon Rahav. Amit Sisso
Category
Course
Guided by
2026
THE BRAND
The National Afterlife Authority is a bureaucratic apparatus
tasked with assessing the fate of Israeli citizens based on their deeds and actions during their lifetime.











the story
What if we discovered that every word we speak, and every thought that crosses our mind, is recorded and documented?
Would we behave differently?
Would we pause before every word or action?
And what if I told you this is about to happen
in just a few months?
The afterlife is a future promise of eternal life -
a new reality based on the one we know
The National Afterlife Authority requires every citizen to undergo a bureaucratic process that evaluates their level of eligibility.
The process consists of three stages:
a personal assessment through forms based on ethical principles of human relationships,
a stage of closure with this world,
and the final approval, including a score and a food allowance budget.
Each citizen is ultimately assigned to a local tent complex
for collection and continuation of the process.


























