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lami's bagels
brand identity. art direction
purim edition
Category
concept
2026
THE BRAND
Lami’s Bagels is a conceptual bagel brand for Purim mishloach manot, with a design approach inspired by a neighborhood deli.
the story
Do you also get tired around Purim? The same old mishloach manot?
This year, I wanted to make something different, a mishloach manot you’d actually want to eat.
So instead of more sweets, I turned to something fresh, simple, and familiar - bagels.
A small shift, but a completely different experienc.
values
Family-friendly. Homemade. cheerful
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