allure
web design. packaging
interactive
Avihay Chaim. Stav Peretz
Category
Course
Guided by
2025
THE BRAND
Allure is a perfume brand presented through a digital platform. The brand emphasizes individuality and offers users a unique way to explore and create their personal scent identity.
collaboration with koren goldin
the story
Scent is a personal storyteller and an inseparable part of our identity. It carries confidence, memory, and moments that shape our individuality.
Allure creates a virtual garden, where each flower represents a fragrance note. By selecting values throughout the process, users discover different worlds of scents that connect to their personality.
At the end, they can customize the perfume, from bottle size and engraving to bottle shape. For returning visitors, a “Crazy Mode” offers an option where the system generates a perfume for them.
